What makes Divasa bridal wears unique is their imaginative designing with highly intricate embroidery. And there is no compromise when it comes to quality material.
Talking to F&F, Vivek said that one ‘kali’ (one-eighth part of a lehenga), takes about 20 days to complete to set up a new design. Each saree is meticulously designed and each piece of lehenga or saree is distinct from the other. He sells about 50,000 lehengas a year. that leads to major manufacturer of Lehengas in Industry.
Divasa has set up its own design unit where expert designers draw up designs for every single piece. These designs are then outsourced to artisans in villages of Farukhabad,Lucknow, Kolkata, Surat etc. to make the garments. Divasa’s design experts closely coordinate with artisans to ensure that the final product is strictly according to the design provided to them.
Divasa has a large nerwork of retailers spread over the entire country and mostly in Maharashtra, Telangana, Gujrat, Bihar , Uttar pradesh ,Rajasthan, Punjab besides Delhi. Fabrics for both the items are sourced from Surat and imported .But Divasa Team always work fabrics that is Made in India.
” I still have a long way to go. It is my dream that all brides should wear Divasa sarees and lehngas for that very special occasion”, says vivek, with typically Greek features sporting short straight hair, with a twinkle in his eyes.
Vivek’s dedication to reach the pinnacle is amply revealed by his craving for perfection of design and quality of fabric and the material used.